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All items from November 2006
6 Nov 2006 : Corporate art that doesn't work #
Whenever I visit a company's website or watch a company presentation, it often strikes me how utterly irrelevant to the content the images used are. The pictures invariably portray exceptionally happy people in bright sunshine doing fun things. 
Sometimes, if a designer really exceeds expectations, there might be a stock image of someone using a computer for a technology site say, but often they won't even have bothered to do this. I understand why happy people sell products, but it just saddens me that so little effort appears to have gone in to finding relevant images. Maybe I just don't understand? Take for example the Sun JDK download site. It'll probably be gone by tomorrow, but take a look at the capture of the site that I just took. As I say, maybe I'm missing the point, but what's the connection between migrating projects between IDEs and some kids climbing a tree? I'm inclined to think it's even quite irresponsible. Climbing trees requires full attention. You wouldn't want to try migrating projects up a tree: it'd be dangerous! The sad thing is that it's got to the point where I hardly even notice the artwork anymore. It's just a fleeting wash of colour that passes through my consciousness. This is a real shame, because the pictures themselves are often very good and a lot of effort was probably put in to them. What's more, I'm sure a designer could have some real fun working out some pithy connection between the picture and the content. Surely there must be some exciting and relevant pictures that could go with JBuilder migration? How hard can it be...
Sometimes, if a designer really exceeds expectations, there might be a stock image of someone using a computer for a technology site say, but often they won't even have bothered to do this. I understand why happy people sell products, but it just saddens me that so little effort appears to have gone in to finding relevant images. Maybe I just don't understand? Take for example the Sun JDK download site. It'll probably be gone by tomorrow, but take a look at the capture of the site that I just took. As I say, maybe I'm missing the point, but what's the connection between migrating projects between IDEs and some kids climbing a tree? I'm inclined to think it's even quite irresponsible. Climbing trees requires full attention. You wouldn't want to try migrating projects up a tree: it'd be dangerous! The sad thing is that it's got to the point where I hardly even notice the artwork anymore. It's just a fleeting wash of colour that passes through my consciousness. This is a real shame, because the pictures themselves are often very good and a lot of effort was probably put in to them. What's more, I'm sure a designer could have some real fun working out some pithy connection between the picture and the content. Surely there must be some exciting and relevant pictures that could go with JBuilder migration? How hard can it be...